Sorry to go slightly off topic, but other than Floyd, which other 'AA fighter' benefits from the 'lucrative urban market'?! The only one I can think of is Devon Alexander but that's only if it's in St Louis.
The person is non-other than Adrien Broner.
We can spend all day talking about how his Resume leaves a lot to be desired,but other factors are undeniable.He is skilled,flashy,is knocking out opponents and has an extrovert personality that appeals to the Urban Market.
He even has a Rap song that will be coming out soon,regardless of weather its shitty or otherwise,it will boost his popularity among Casual fans in the Urban market.
He has a Home fight in July on HBO and many expect it to be Sold out with so many Rappers and Celebrities expected to purchase Ring side seats for that Coming out Party.
If he scores a sizzling stoppage then he will outgrow Ward in terms of Popularity within the Market.